A very special picture style for Canyon`s „Sender“ campain
„So, we have the following idea for the Sender campaign: Fabien is riding with black gear on a black Sender through the woods at night. Should be no problem for you, right?“
I listen to the cracking sound on the other side and was sitting there, lost and with question marks in my head.
A black rider on a black bike in front of a black background – yeah, sure, the creative outpouring of an Art Director combined with the brand managers wild phantasies.
And who needs to carry the can for it? Me. We made it possible with three short time synced Profoto studio flashes and legendary Fabien Barel as the black Rider.